Sale Dates & Early Access

Main Sale Dates

The Amazon Great Indian Festival 2025 begins on September 23, 2025 at midnight and continues through the festive season, offering India's biggest online shopping event timed perfectly for Diwali celebrations.

Prime Early Access

Amazon Prime members enjoy 24-hour early access to all deals starting September 22, 2025 at midnight. This exclusive window allows Prime subscribers to shop the best offers before they become available to the general public, ensuring they don't miss out on limited-stock deals and popular items.

Early Deals Period

For those who can't wait, Amazon launched "Early Deals" starting September 13, 2025, offering pre-festival discounts to build excitement for the main event.

SBI Card Discounts & Bank Offers

Primary SBI Card Offer

The headline banking partner for this year's sale is State Bank of India (SBI), offering:

• 10% Instant Discount on SBI Credit Cards and Credit Card EMI

• Minimum transaction: ₹5,000 for most categories, ₹2,500 for groceries

• Maximum discount: Up to ₹8,750 per card during the entire sale period

Bonus Offers

SBI cardholders can avail multiple bonus offers on top of the base 10% discount:

• Bonus Offer 1: Additional ₹200 on transactions above ₹19,990 (selected mobiles)

• Bonus Offer 2: Additional ₹500 on transactions above ₹24,990

• Bonus Offer 3: Additional ₹750 on transactions above ₹39,990

These bonus offers are available once per card during the offer period from September 13-21, 2025.

Exclusions

The SBI offer is not valid on:

• SBI/Tata Corporate Credit Cards

• Paytm SBI Credit Cards

• Flipkart SBI Credit Cards

• Cashback SBI Credit Cards

• RuPay Credit Card transactions via UPI

Other Bank Offers

While SBI leads the charge, customers can also explore:

• Amazon Pay ICICI Bank Credit Card: Unlimited 5% cashback for Prime members (3% for non-Prime)

• HDFC Millennia Credit Card: 5% cashback on Amazon purchases

• Various other banking partners offering special deals

Category-Wise Offers & Discounts

Electronics & Smartphones

• Up to 40% off on smartphones

• Up to 65% off on Smart TVs and projectors from Sony, Samsung, LG, Xiaomi

• Up to 45% off on laptops including Windows 11, AI-enabled PCs, and gaming laptops

• Featured deals: iPhone 15 at ₹43,749, Samsung Galaxy S24 Ultra at ₹71,999

• Bank discounts up to ₹10,000 and No-Cost EMI for up to 24 months

Home & Kitchen Appliances

• Up to 80% off on home, kitchen, and outdoor products

• Brands include Aquaguard, Titan, Nilkamal, Hindware

• Special deals on Air Conditioners, Refrigerators, Washing Machines

• Extra Amazon Pay cashback on select large appliances

Fashion & Beauty

• 50-80% off on fashion and beauty products

• Top brands: Crocs, L'Oréal, Titan, Libas, Tommy Hilfiger

• Ethnic wear from Biba, Manyavar at up to 75% off

• Modern festive collections from Levi's, U.S. Polo

Amazon Devices

• Up to 50% off on Echo devices with Alexa

• Deals on Fire TV and Kindle devices

• Special bundles and combo offers

Daily Essentials & Groceries

• Up to 70% off on everyday needs

• Categories: food and beverages, baby care, cleaning supplies, health and wellness

• Amazon Fresh deals with flat ₹400 cashback

Travel & Experiences

• Up to 20% off on flight bookings

• Up to 45% off on hotel stays

• Up to 17% off on bus tickets

• Zero payment gateway charges

• Additional 5% cashback for Amazon Pay ICICI cardholders

Additional Payment Benefits

Amazon Pay Later

• Instant credit up to ₹60,000

• No-cost EMI options on fashion, appliances, furniture

• Special 3-month EMI offers during the festival

Amazon Pay Rewards Gold

• Unlock unlimited 5% cashback after completing 25 transactions

• Valid across 15+ categories including Fashion, Beauty, Luggage

Gift Cards

• Up to ₹250 cashback on gift cards

• 10% off on popular brand gift cards

• Redeemable across 15 crore products and 10,000+ partner apps

Special Features & Services

Enhanced Delivery Network

• 45 new delivery stations opened across tier 2 and 3 cities

• Expanded to approximately 2,000 last-mile delivery stations nationwide

• 150,000 seasonal jobs created for faster fulfillment

• Same-day/next-day delivery for Prime members

AI-Powered Shopping

• Rufus AI shopping assistant for product comparisons, price history, and personalized recommendations

• Product summary videos

• Quick answers and smart suggestions

Small Business Support

• Over 17 lakh sellers participating

• Up to 70% off on products from SMBs through programs like Launchpad, Karigar, Saheli, and Local Shops

Amazon Business

• Up to 80% off on wholesale purchases

• Business credit up to ₹60,000

• Business-exclusive deals and bulk purchase benefits

How to Maximize Your Savings

1. Get Amazon Prime: Essential for 24-hour early access (starts at ₹399/year)

1. Use SBI Cards: Stack 10% instant discount with bonus offers

1. Check Early Deals: Start shopping from September 13 for pre-festival offers

1. Wishlist Products: Prepare your shopping list in advance

1. Compare Prices: Use AI tools to check price history

1. Use Amazon Pay: Extra cashback and payment flexibility

1. Look for No-Cost EMI: Convert big purchases into affordable installments

1. Exchange Offers: Get additional discounts on select products

Key Highlights

✓ Sale starts September 23, 2025 (Prime early access September 22) ✓ Discounts up to 80% off across categories ✓ 10% SBI instant discount + bonus offers up to ₹8,750 ✓ 1 lakh+ products at lowest prices of the year ✓ 30,000+ new launches from top brands ✓ 24-hour Prime early access advantage ✓ Enhanced delivery to tier 2 & 3 cities ✓ AI-powered shopping assistance ✓ Multiple payment options with EMI and cashback

Important Notes

• Some products may not be eligible for all offers - check product pages

• Bank discounts are subject to minimum transaction values

• Deals are available while stocks last

• Terms and conditions apply to all offers

• Sale queries must be raised by November 5, 2025

The Amazon Great Indian Festival 2025 promises to be the biggest shopping event of the year, combining massive discounts, innovative shopping features, and expanded delivery capabilities to serve customers across India during the festive season.