Who is BLACKPINK’s Lisa? (Overview)

Lalisa “Lisa” Manobal is a Thai rapper, singer, dancer, entrepreneur and global style figure best known as one-quarter of BLACKPINK. After BLACKPINK renewed their group contract with YG Entertainment in late 2023, Lisa chose to manage her solo path independently via her own company LLOUD Co. (February 2024) and a recorded-music partnership with RCA Records (April 2024). Her first single under the new deal, “Rockstar,” arrived in June 2024 and immediately broke YouTube viewership records for the year. Net worth 2025: What reliable sources actually say

Short answer: there is no audited public number for BLACKPINK Lisa net worth. Credible outlets do confirm her business structure (LLOUD Co.) and her RCA Records partnership—both strong signals for higher long-term earnings and ownership—but net-worth figures online are estimates. Treat any specific dollar number as indicative, not definitive.

What we can verify:

• Solo business model: LLOUD Co. x RCA Records states Lisa will “have full ownership of all her recordings.” That ownership plus global distribution materially improves the earning potential versus legacy idol contracts. High-value brand equity: long-running Celine, Bulgari, and MAC partnerships (global campaigns, front-row fashion visibility) sustain premium endorsement fees. Catalog strength: her debut single album LALISA and the viral B-side “Money” continue to stream at scale; Guinness confirmed the 1-billion-stream milestone for a K-pop solo track Bottom line: When readers search “Lisa net worth 2025,” “Lalisa Manobal net worth,” or “BLACKPINK Lisa net worth,” the honest framing is that estimates vary across media; what’s firmly documented is her ownership, global brand demand, and record-breaking streaming footprint, all of which support a high eight- to low nine-figure career earnings trajectory over time—but not an official, audited valuation. Music milestones and streaming records (why Lisa dominates charts)
• “Rockstar” (June 27–28, 2024): Her first LLOUD/RCA single racked up ~32.4M YouTube views in 24 hours, the biggest 24-hour debut by a K-pop act in 2024, then topped YouTube’s Global charts in its first week. Shot in Bangkok with a Thai cultural lens, it underscored Lisa’s global-meets-local identity. “Money” (2021→): First K-pop solo track past 1B Spotify streams; its performance video also crossed the 1B views mark on YouTube in 2024. LLOUD Co., RCA Records and the business of Lisa
• LLOUD Co. (founded 2024) is Lisa’s artist-led platform for music and content. In April 2024 she announced a partnership with RCA Records that explicitly preserves her ownership of recordings—rare in pop, and a powerful lever for lifetime earnings (publishing, master royalties, syncs). “Rockstar” is the first release from this setup; additional projects (singles, album cycle, documentary content) followed through 2025. Acting debut: The White Lotus Season 3 (Thailand)
• Lisa’s first role as an actor arrived with HBO’s The White Lotus Season 3 (premiered Feb 16, 2025), shot across Bangkok, Phuket and Koh Samui. Media coverage documented both her casting and the significant tourism boost (“White Lotus effect”) associated with her presence. For many viewers, “The White Lotus Season 3 Lisa” became a breakout keyword that introduced her to a new audience beyond K-pop Lifestyle, fashion power and brand ambassador roles

Lisa’s appeal cuts across luxury fashion and global beauty:

• CELINE (global ambassador) since 2020; a signature Hedi Slimane muse with high-impact editorial campaigns.
• BVLGARI (global ambassador) since 2020; frequent high-jewelry campaigns and events.
• MAC Cosmetics (global ambassador) since 2020; fronted multiple worldwide campaigns.
• These roles—often searched as “Lisa brand ambassador Celine,” “Lisa Bulgari ambassador,” “Lisa MAC ambassador”—reinforce her premium image and add significant outside-music income streams that feed back into any Lisa net worth discussion. Homes and “where does Lisa live?” (without the invasive details)

Fans frequently Google “Lisa house Seoul,” “Lisa house Beverly Hills,” or “where is BLACKPINK Lisa’s house.” Here’s the respectful, sourced overview:

• Seoul: Korean business press reported Lisa’s purchase of a luxury home in Seongbuk-dong, one of Seoul’s most prestigious neighborhoods. Exact addresses are private for safety, but multiple outlets documented the transaction and location generally. United States: Lifestyle media in 2025 also covered a Beverly Hills property purchase; again, we’ll avoid precise geolocation, but the U.S. base reflects her global work cycle. “Lisa car collection” and how celebrities actually move

Searches for “Lisa car collection,” “Lisa Lamborghini,” or “What car does BLACKPINK Lisa drive?” spike regularly, but there’s no verified public registry of her owning specific supercars. Most images of stars arriving at shoots or fashion weeks involve brand-provided or production vehicles (think Mercedes V-Class shuttles), not necessarily their personal cars. Unless Lisa chooses to disclose ownership, any “collection” lists you see online are speculative. The safer read for fans and reporters alike: low-disclosure, high-mobility, chauffeured logistics typical of A-list schedules.

Family, early life, and training

Born March 27, 1997 in Buriram, Thailand, Lisa is an only child. Her mother, Chitthip Brüschweiler, and stepfather, Marco Brüschweiler (a Swiss chef), have both been publicly acknowledged in Thai and international press. At 14, she moved to Seoul as a YG trainee, completing intensive multi-year training before debuting with BLACKPINK in 2016.

• This cross-cultural upbringing—Thai roots, Korean training, English-speaking global career—explains why queries like “Lisa nationality,” “Lisa Thai,” and “Lisa speaks Korean English” sit alongside “Lisa net worth 2025” in search dashboards.